摘要
结合当前市场条件 ,重新定义了“知识营销”这一概念 ,将其上升为一种理论、一种新型的营销思想。围绕这一新定义 ,文章结合HDTV的营销策略论证了建立在其基础之上的营销策略的具体操作步骤及其可行性。主要的几种策略有 :营销组合策略、绿色消费策略、文化渗透策略、学习教育策略和竞争合作策略。
This article defines the concept of knowledge marketing in line with the conditions of modern markets and regards it as a new theory and a new model of marketing strategy. According to the new definition, this article, by taking the marketing tactics of HDTV for example, clarifies the practical steps and feasibility of the tactics established on it. The main tactics include marketing combination tactic, green consumption tactic, cultural infiltration tactic, learning and teaching tactic, and competition and cooperation tactic.
出处
《贵州大学学报（社会科学版）》
2001年第1期50-57,共8页
Journal of Guizhou University(Social Sciences)
