6Timothy M Devinney, Patrice Auger, Giana Eckhardt, Thomas Birtchnell. The Other CSR [ J ]. Stanford Social Innovation Review, 2006,4(3) :30-35.
7Dannielle Blumenthal, Alan J Bergstrom. Brand Councils That Care:Towards the Convergence of Branding and Corporate Social Responsibility [ J ]. Journal of Brand Management, 2003,10(4) :327-339.
8Deborah J Webb, Lois A Mohr, Katherine E Harris. A Re-examination of Socially Responsible Consumption and Its Measurement [ J ]. Journal of Business Research, 2008,61 (2) :91-98.
9John H Antil. Socially Responsible Consumers:Profile and Implications for Public Policy [ J ]. Journal of Macro-marketing, 1984,4( 3 ) : 18-39.
10James A Roberts. Profiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and Its Implications for Marketing [ J ]. Journal of Marketing Theory and Practice, 1995,3(4) :97-117.