摘要
在激烈竞争的环境下,作为连续印刷平面媒体的报纸、期刊和作为连续电子传播媒体的广播、电视、网站都越来越重视栏目的作用。由于社会需求的强力拉动,栏目学在中国已经进入创生期。栏目学的主要研究主题包括栏目功能论、栏目类型论、栏目风格论、栏目策划创新论、栏目设置方法论、栏目要件设计论、栏目经营管理论等。栏目学作为编辑学的分支学科,既受到编辑学的强力拉引,又与美术学、设计学、管理学等近邻学科相互作用共同发展。栏目学在今后一个时期应当实施的发展对策是把握分化格局、稳定研究队伍、强化学科元研究。
In fiercely competitive environment, printing newspapers ＆ periodicals, which are regarded as continuous print media, and radio, television ＆ web site, which are considered as continuous electronic media, are paying more attention to the role of column. Because of strong pull of social requirements, studies of column have entered the creation phase. The research topics of column include function theory, types, styles, planning innovation, design method, element design, operating management, etc. Studies of column, which is a new branch discipline of redactology , is not only pulled by redactology, but also interacts and jointly develops with neighboring disciplines such as studies of title, fine arts, design science, management science and so on. In the future, the development countermeasures should be implemented to grasp the pattern of differentiation, stabilize the research team and strengthen the meta study of this discipline.
出处
《河南大学学报（社会科学版）》
CSSCI
北大核心
2014年第4期150-156,共7页
Journal of Henan University(Social Sciences）
关键词
栏目学
编辑学
新兴学科
column studies
redactology
new discipline
