摘要
在体验经济时代,体验正成为一种新的价值源泉.文化旅游是当代旅游业发展的新潮流,济宁市拥有丰富的文化资源,为开展体验性文化旅游提供了可能.论文以体验经济理论为指导,针对济宁市文化旅游资源开发中存在的问题,提出济宁市文化旅游的开发要构建体验主题、注重产品深度开发、设计体验式活动项目、营造体验氛围、加强体验营销等策略.
Experience is becoming a new source of value in the experience economic time. Cultural tourism is a new trend of the development of the contemporary tourism. Rich cultural resources of Jining make it possible to develop experience cultural tourism. Based on the theory of experience economy, this paper discusses problems in the development of cultural tourism resources of Jining, and proposes the following strategies： to build an experience theme of Jining cultural tourism, to emphasize the product development strategy, to design the experience activities, to create an experience atmosphere, and to strengthen the experience marketing.
出处
《济宁学院学报》
2014年第3期96-100,共5页
Journal of Jining University
基金
济宁学院青年科研项目(2012QNSK09)
山东省软科学项目(2013RKA08021)
关键词
体验经济
济宁市
文化旅游
experience economic
Jining City
cultural tourism
