摘要
目的以当前社交网络从"社交图谱"逐渐转为"兴趣图谱"为背景,研究社交服务在利基市场的发展现状与模式。方法结合当前基于兴趣的社交服务案例,对其设计框架进行阐述,得出了从用户集群到服务集群的转变。在这个设计框架上,融入社区的基本概念,进而分析了本土文化和生活方式催生本土服务的现象。结论通过描绘3种服务集群的模式,并对本土市场的设计案例进行研究,为设计符合中国国情的本土化社交服务提供参考。
Objective As the background of the development of Social Networking Service turned from ＂Social Graph＂ to ＂Interest Graph＂, it studied the development status and mode of social service in niche market. Methods Combined with cases of social services based on interests, it studied the design flame and proposed the transformation from cluster of users to cluster of services.Based on these results, incorporating the basic concept of community, it analyzed the phenomenon that domestic culture and social situations gave birth to local services for Chinese domestic market. Conclusion Through the delineation of three service cluster models and the study of local service design cases, it provided references for local social services design according with the specific situations of China.
出处
《包装工程》
CAS
CSCD
北大核心
2014年第12期49-52,65,共5页
Packaging Engineering
基金
湖南省哲学社会科学基金一般项目(13YBA076)
湖南省2013年科技计划项目(2013GK3018)
关键词
服务设计
社交网络
本土服务
服务集群
用户集群
service design
social networking
local service
service cluster
user cluster
