摘要
:随着电视频道和上星台的日益增多 ,我国的电视频道竞争不断白热化。在这种情况下 ,频道包装和品牌化策略就成为高水平竞争的一种有效手段被各频道广泛采用。但值得忧虑的是 ,我国大部分的电视频道包装和品牌化策略还处于感性认识阶段 ,并未上升到理性水平 ,大大制约了电视事业的发展 ,不利于电视频道竞争水平的提高。本文试图从文化这一背景上探讨频道包装的诸多问题 ,提出并分析了电视频道包装的三个层次 。
With the increasing of the television channels and the star TVs, the c ompetition in our country channels is sharper and sharper. On the condition, cha nnels parking and brand tactics become effective measures of many channels. Neve rtheless most channels parking and brand tactics are situated in perceptual know ledge period. It greatly restricts the development of the TVs cause. This articl e tries to inquire to many questions of the channels parking from the background of culture. It also puts forward and analyses three levels of the channels park ing and the way of culture position.
出处
《西南民族学院学报（哲学社会科学版）》
北大核心
2001年第2期141-143,共3页
Journal of Southwest University for Nationalities(Philosophy and Social Sciences)
