摘要
现代社会已进入了信息网络时代,网络营销必将成为跨世纪的营销策略,它是跨时空营销,互动式营销和异质化营销。旅游企业实施网络营销,不仅可以了解旅游者的需求并为旅游者提供及时的服务,同时还能给企业带来或直接或潜在的效益。
Modern soiety has come into an information age and network marketing has become the transcentury marketing stategy. It is transregional and transtime marketing,mutual marketing and different marketing. Tourism carries out cybermarketing. It helps to know tourists' demand and supply timely service,in the meantime,brings direct potential profit.
出处
《商业研究》
北大核心
2001年第3期128-129,共2页
Commercial Research
