摘要
微博网络平台的广泛普及与迅猛发展能够帮助公共图书馆提供实时、便捷和低成本的信息服务,搭建科学、合理的微博平台,在馆方与读者之间形成良性互动方面有着积极作用。为探究我国公共图书馆微博平台的应用现状,以对话传播理论为切入点,以界面舒适性、信息有用性、用户保存、用户回访和对话回路为主要测评指标构建二级测评体系,对134家公共图书馆微博进行对话特征分析,研究结果显示界面舒适性和信息有用性方面,表现良好,但在用户保存、用户回访和对话回路方面,发展状况不容乐观。
With the rapid popularity and development of microblog platforms, it is possible for the public libraries to provide real-time, convenient and low-cost information services. Therefore, building scientific and reasonable microblog platforms will play an active role in the relationship forming between public libraries and consumers. In order to explore the application situation of Chinese public libraries, the authors focus on dialogic communication theory, and choose ease of interface, usefulness of information, conservation of visitors, return visits and dialogic loop as evaluation index to measure the dialogic characteristic performance of micro-blog platforms belonged to 134 Chinese public libraries. The results indicate that ease of interface and usefulness of information are well behaved, while conservation of visitors, and return visits, as well as dialogic loop are in a severe situation, based on the analysis of public libraries＇ microblog in China.
出处
《图书馆学研究》
CSSCI
北大核心
2014年第11期12-17,45,共7页
Research on Library Science
基金
国家自然科学基金项目"Web2.0环境下基于社会化网络瓶颈限制的信息扩散最大化研究"(项目编号:71203166)
教育部人文社会科学基金项目"不确定性需求环境下信息服务质量管理机制与测评模型研究"(项目编号:09yjc870022)的研究成果
关键词
公共图书馆
微博
对话特征
public libraries microblog dialogic characteristic
