摘要
中国社会科学的研究成果、传播能力及国际竞争力,是国家"软实力"的重要标志和体现,而中国社会科学能否真正"走出去",社会科学学术期刊至关重要。当今,国内外学术期刊市场竞争愈发激烈,这就要求我国社会科学学术期刊不仅要有质量的保证,更需要良好的经营管理和宣传推广,成功跻身国际主流学术市场。具体来说,中国社会科学学术期刊"走出去"的经营战略包括:集团化发展战略、多元化经营战略、加强国际合作战略和以客户为中心的服务提升战略。
China＇s Social Sciences＇ research achievements, communications capacity and international competitiveness are important symbols of China＇ s ＂soft power＂. China＇ s social sciences academic journals play an important role in China＇ s social sciences ＂going - out＂. With the severe competition in domestic and aboard academic journals market, China＇ s social sciences academic journals not only have to have decent quality, but also have good marketing strategies, which are conglomeration of publishing agencies, diversification of business, internation- al cooperation and service upgrade.
出处
《中州大学学报》
2014年第3期80-84,共5页
Journal of Zhongzhou University
基金
2013年河南省软科学研究计划项目"中国社会科学学术期刊‘走出去’现状及对策研究"(132400410534)
关键词
中国社会科学学术期刊
走出去
经营战略
China＇ s social sciences academic journal
going - out
marketing strategies
