摘要
随着全球经济的快速发展,各种文化间的交流日益频繁。商务英语在国际交流中扮演着非常重要的角色,但是商务英语的语用失误却十分普遍。本文在跨文化交际理论视角下论述商务英语语用能力的培养现状,并提出有效的培养策略,以期满足全球经济一体化对跨文化复合型商务英语人才的要求。
With the rapid development of global economy, intercultural communications have become increasingly frequent. Business English plays a very important role in international communication, but Business English pragmatic failure is very common. This paper discusses the cultivation of Business English pragmatic competence from the perspective of intercuhural communication theory, and proposes the effective training strategies, in order to meet the global economic integration on intercultural versatile Business English talents demand.
出处
《外国语文》
北大核心
2014年第1期153-156,共4页
Foreign Languages and Literature
关键词
跨文化交际
商务英语
语用能力
intercultural communication
business English
pragmatic competence
