摘要
知识经济的到来,给白酒企业带来了新的机遇和挑战,企业的市场营销面临新的改革。整合营销传播符合当今社会经济发展潮流及其对企业市场营销提出的新要求,白酒企业必须革新传统的营销思想,实现思想观念上的升华,切实考虑消费者的需求,根据企业自身的资源状况及竞争对手的具体情况,开展更为先进的整合营销传播,在实践中随环境的变化加以调整,从而提升白酒企业的竞争优势。
The arrival of knowledge economy has brought both challenges and opportunities to liquor-making enterprises.The traditional marketing modes of distilleries are facing new reform.On the other hand,integrated marketing communications,in accord with current social and economic development trend,has put forward new demands for distilleries＇ marketing.Accordingly,in order to promote the competitive advantages,liquor-making enterprises must reform the traditional marketing modes,upgrade their marketing ideas and pay more attention to consumer＇s real demands,and develop the advanced integrated marketing communications according to their individual resources and the status of their competitors.
出处
《酿酒科技》
北大核心
2014年第5期132-134,共3页
Liquor-Making Science & Technology
关键词
整合营销传播
整合
白酒
消费者
integrated marketing communication integrated
Baijiu（liquor）
consumers
