摘要
近年来我国旅游业发展很快 ,但压价竞争现象十分普遍 ,造成很多负面的影响。主要论述了我国目前旅游业发展的现状 ,提出在旅游业中实行“厚利多销”营销策略的原因及如何多方面努力持续发展旅游业 。
In recent years Chinese tourism has been developing rapid ly.Yet the competition by lowering prices is prevailing with many side effects.T he thesis mainly expounds the present situation of tourism development and puts forward the whys and hows of 'big profit and quick turnover in tourism'.
出处
《桂林旅游高等专科学校学报》
2000年第4期42-44,共3页
Journal of Guilin Institute of Tourism
