摘要
在分析中国文化领域价值理念国际传播重要性的基础上,从传播主体、传播对象、传播内容、传播媒体、传播效果五个方面论述中国文化领域价值理念的国际传播,重点论述新媒体环境下如何转变传播观念、有效整合传播手段,并强调作为传播者和接受者中的中青年群体的重要性及传播过程大数据挖掘是未来传播效果评估的重要手段。
The international spreading of Chinese cultural values is discussed from the spreading subject, ob- ject, contents, media and efficiency on the basis of analyzing the importance of international spreading of Chinese cultural values. The key is to investigate how to innovate the spreading concept and integrate the ef- ficient spreading methods. As both the receivers and the broadcasters, the young people will play an impor- tant role in spreading the Chinese cultural values.
出处
《曲靖师范学院学报》
2014年第2期73-76,共4页
Journal of Qujing Normal University
关键词
新媒体
中国文化
价值理念
国际传播
要素分析
new media
Chinese culture
outlook of value international spreading
analysis of element
