摘要
在"以市场换技术"为特征的合资时代,中国汽车内资企业依托国内庞大的市场,通过中外合资企业的技术扩散和溢出效应,在中国市场上扮演着越来越重要的打造自主品牌的角色,日益成为中国"以市场换技术"的真正主体。中国汽车产业后合资时代显现出与"合资时代"显著不同的新特征,如政府政策转向支持自主创新、内资企业与合资企业从"错位经营"转向正面竞争、企业战略重点从国内市场转向统筹国际国内两个市场、企业创新路径从"以市场换技术"转向融入全球创新体系等。面对中国汽车内资企业内外部环境诸多新的机遇与挑战,本文提出中国汽车内资企业在后合资时代发展的对策和建议。
In the joint venture era of exchanging market for technology, Chinese domestic automobile enterprises imported technologies by forming joint venture enterprises with foreign companies, took advantages of the enormous domestic market, played more and more important roles of creating their own brands and slowly transitioned into the main players of exchanging market for technology. In the post joint venture era, Chinese automobile industry demonstrated distinctively different characteristics. For example, government policies transitioned into supporting independent innovations; local Chinese enterprises and the joint ventures transitioned into direct competition rather than competing in lower end and higher end markets, respectively; strategies transitioned from focusing only in the local market to expanding into both domestic and foreign markets; and inno- vations transitioned from exchanging market for technology to globalization. This article provides recommendations and strategies for the Chinese automobile enterprises to face multiple opportunities and challenges both domestically and interna- tionally.
出处
《企业经济》
北大核心
2014年第5期5-11,共7页
Enterprise Economy
关键词
后合资时代
中国汽车内资企业
战略分析与对策
post joint venture era
Chinese domestic automobile enterprises
strategic analysis
