摘要
阐述了百货超市在新形势下市场调研的重点及丰富商品品种对百货超市在新时期营销的重要性，并就新时期百货超市营销的策略作了论述。
Firstly, the article analyses the emphases of m arket research, secondly, it points out the importance of enriching commodity va rieties and gives some suggestion, finally it expounds that customer satisfactio n service will play a key role in the development of supermarket and shows the m easures about establishing customer satisfaction movement.
出处
《重庆工学院学报》
2000年第5期70-71,83,共3页
Journal of Chongqing Institute of Technology
