摘要
典型宣传作为我党政治工作中一道独特的实践图景承载着巨大的时代意涵,一方面它是引领人民群众发展进步的"助推器"与"方向盘",另一方面则是展现正面形象与弘扬社会主旋律的"重要窗口"。在多元价值并存的时代,典型宣传面临着巨大的冲击与挑战,其中既有社会大环境影响,更有宣传主体自身的原因。因此,维护典型人物的严肃性与可信性,提升宣传内容的可读性与生动性,关注受众群体的心理感受和加强不同媒体间的通力合作是提升先进典型宣传效果的实践路径。
Publicize models as a practice picture in the party＇s political work carries abundant connotation of the time. On the one hand, it encourages the masses to make progress, the other hand it shows a good im- age of society main melody. In the era that plural value orientation coexist, publicize models face with chal- lenges from itself and social reasons. So protect seriousness and credibility of publicize models, promote readable and vividness of propaganda content, pay attention to audience mind and strengthening the coop- eradon of the medias to improves effect.
基金
教育部人文社会科学研究项目:执政条件下党的意识形态建构研究(编号:13YJA710008)阶段性成果
