摘要
目的研究中原民间美术色彩在特产包装设计中的表达与体现。方法分析河南民间美术的特征,研究其运用在中原特产包装中所体现的绿色生态性、文化象征性、情感延续性、强烈装饰性以及文化附加值。结论肯定了民间色彩对提升中原地区品牌形象的积极意义。民间色彩为现代包装设计中的色彩表现拓展了新视野,为地域文化特色与现代设计理念的融合提供了新的设计元素和创意思路。
Objective It studied the expression and reflection of central plain folk art color in specialty packaging design. Methods It analyzed the features of Henan folk art, researched the application of the folk art color regarding green ecology, culture symbol, emotions stretch, strong decoration and cultural value-added in the central plain specialty packaging. Conclusion It affirme the positive significance of folk color to enhance the brand image of central plain.Folk color expanded new horizons of color performance, and provided new design elements and creativity in modem packaging design with characteristics of regional culture and contemporary design concept.
出处
《包装工程》
CAS
CSCD
北大核心
2014年第8期121-124,共4页
Packaging Engineering
基金
河南省科技厅软科学计划项目"中原经济区非物质文化遗产的保护与现实价值研究"(132400411209)
关键词
民间色彩
中原特产
包装设计
地域特色
folk color
central plain
packaging design
regional specialty
