摘要
商业美学是运用美学基本原理、知识、方法于商业活动中的应用学科,研究商业美学对于提高商业经济效益、美化商业环境、促使消费者愉悦购物起到重要作用。本文在借鉴前人研究成果的基础上,对商业美学进行系统研究,对商业美学产生与发展、研究的内容、研究方法进行阐述,搭建起一个商业美学的研究框架,为后续深入研究奠定基础。
Business aesthetics is an applied science which the basic principle of aesthetics, knowledge, methods is applied to commercial activities, Researching commercial aesthetics plays a very important part in improving business economic benefit, improving business environment, encouraging consumers to pleasant shopping. This paper has drawn on previous research, and systematically has studied the commercial aesthetics, and studied the emergence and development of commercial aesthetics, and the content of business aesthetics and research methods, and then set up a research framework for commercial aesthetics, this article has laid the foundation for the subsequent in-depth study.
出处
《北京财贸职业学院学报》
2013年第6期21-25,共5页
Journal of Beijing College of Finance and Commerce
关键词
商业
技术美学
商业美学
commercial
technical aesthetics
commercial aesthetics
