摘要
工业旅游是伴随着人们对旅游资源理解的拓展而产生的一种新型旅游产品。工业旅游为游客提供了参观工业生产的机会,加强消费者对公司品牌的认知。目前运城的工业旅游发展还处在起步阶段,但旅游资源众多、市场潜力很大。通过对现有工业旅游开发成功模式的研究并对运城市现有的3个工业旅游资源进行调查,分析其选取的旅游开发模式可能存在的问题,并提出有针对性的对策和建议。
The industrial tourism is a new tourism product , that provides opportunities for tourists visit the industrial production, strengthen the cognition of consumer to brand. Now the Yuncheng industrial tourism development is still in the initial stage, but it has many tourism resources, and the potential market is great. According to the investigation of the 3 industrial tourism resources in Yuneheng City, this paper analyzes the suitable mode of industrial tourism, finds the problems in the development of industrial tourism in Yuncheng City, give the suitable development mode for the industrial tourism of Yuneheng city and put forward some countermeasures and suggestions.
出处
《科技和产业》
2014年第3期23-26,57,共5页
Science Technology and Industry
基金
山西省高等学校哲学社会科学研究项目(2011323)
运城学院管理科学与工程学科科研项目(XK-2013008)
关键词
工业旅游
综合旅游模式
可行性研究
industrial tourism
the model of comprehensive tourism
feasibility study
