摘要
为了解运动文胸的市场现状，本文从调查对象基本信息、运动情况、运动文胸消费行为、穿着运动文胸遇到的问题4个方面入手，设计调查问卷，并通过数理方法对问卷结果进行统计。结果表明：青年女性对运动文胸已有一定的了解，但她们能接受的价位多在100～200元;更信赖专业内衣品牌，倾向于在品牌专卖店中购买运动文胸：比较看重文胸面料的舒适性。尤其是透气性。最后根据市场调研的结果设计运动文胸，指出宽肩带、短款、全罩杯、罩杯和胸部前片面料吸湿透气性好、下胸围采用高弹设计等是运动文胸比较理想的选择．
In order to know the market situation of sports bra, in this paper, a questionnaire was conducted from four aspects including basic information, sport situation, sports bra consuming behaviors and the problems during sports bra wearing, and the results of investigation were analyzed by using a series of mathematical methods. The results show that most of the female knew sports bra but they buy their sports bra at the prize of RMB 100-200. They chose sports bra depending on brand, preferred to buy sports bra in professional store, fabric function was the leading factor in sports bra choice. It can be seen that a perfect sports bra should include wide strap, short cut, and full coverage cup, good absorbent and elastic under-bust.
出处
《针织工业》
北大核心
2014年第3期60-62,共3页
Knitting Industries
