摘要
辽宁是东北经济、文化和交通中心,也是中国北方旅游大省,改革开放以来,旅游业外向度逐步提高,各地市接待的国际游客日渐增多,市场不断开拓,旅游品牌形象逐年提升。但随着我国各地竞相发展旅游态势的持续高涨及旅游产业进入转型升级的关键时期,国际旅游市场竞争日趋激烈,辽宁国际旅游开拓及发展面临严峻挑战。辽宁国际旅游市场发展需要在把握国际旅游客源市场时空动态演变规律的基础上,从多元化的角度促进国际旅游市场开拓及国际旅游产品开发,注重加快国际客流的合理流动与分布,以提高国际旅游市场竞争力,为辽宁国际旅游培育更为广阔的市场。
Liaoning province is the economic ,cultural and transportation centre of Northeast China ,and is also China’s tourism province in the north .Since the reform and opening up ,tourism also goes global . Many regions receive more international tourists .International tourism market are developed continuously and international tourism brand image are improved year by year .But with the surging competition of tourism industry in China and the key period of the transformation of tourism industry ,and with the fierce competition of international tourism markets ,Liaoning’s international tourism development faces serious challenge .Based on the time and space evolution of international tourists resources market ,the develop-ment of Liaoning’s international tourism market should attach more importance to promote the develop-ment of international tourism market and international tourism products from multiple perspectives ,and strengthen the reasonable flow and distribution of international toursits so as to improve the competitive-ness of international tourism market and cultivate a wide market for Liaoning ’s international tourism in-dustry .
出处
《辽宁师范大学学报(社会科学版)》
2014年第2期195-199,共5页
Journal of Liaoning Normal University(Social Science Edition)
基金
辽宁省社会科学规划基金项目(L11BJY017)
关键词
辽宁省
国际旅游市场
时空动态变化
预测
Liaoning Province
international tourism market
time and space dynamic change
prediction