摘要
团购网起源于美国Groupon网站,由于互联网的应用具有全球覆盖性、操作的便利性、信息交换的快速性、无时空限制性等特点,网络团购很快被多数人认同。笔者就蔬菜团购特点、策略及发展前景进行探讨。团购具有便捷、低成本、面向客户群广等功能和特点,对解决当前蔬菜销售渠道单一,流通环节繁多,蔬菜物流跟不上市场等问题具有一定作用。该研究通过探索一套适合蔬菜网络营销的新模式,为解决蔬菜销售流通中存在的低价、滞销、增产不增收等现象提供新的思路。
Group buying originates from an American net called ＇Groupon＇ . Online group-buying website is accepted by more and more people because the application of the Internet has many features such as its global coverage, convenient operation, the rapidity of information exchange, no restriction of time and space and so on. This paper discusses about the features, tactics and future development of group buying. Group buying has varieties of functions and characteristics like convenience, low-cost and wide-customer-base which are effective on solving vegetables＇ problems that the sales channel is single, circulation links are various and vegetable logistics can＇ t keep up with the market nowadays. The research is going to provide a new train of thought to solve the problem existed in the vegetable sales distribution of low-priced, slow-moving and the production is not bring more incomes by exploring a set of suitable mode for vegetable network marketing.
出处
《中国园艺文摘》
2014年第2期55-57,共3页
Chinese Horticulture Abstracts
关键词
蔬菜
网络营销
团购
vegetable
network marketing
group buying
