2Anand K S and Aron R. Group buying on the web: A compari- son of price-discovery mechanisms:J]. Management Science, 2003,49(11) : 1546-1562.
3Chen J, Chen X L and Song X P. Bidder's strategy under group-buying auction on the Internet[J]. IEEE Transactions on Systems, Man and Cybernetics, Part A: Systems and Hu- mans, 2002,32 (6) : 680- 690.
4Chen J, Chen X L and Song X P. Comparison of the group- buying auction and the fixed pricing mechanism[J]. Decision Support Systems, 2007, 43(2) : 445-459.
5Chen R R and Roma P. Group buying of competing retailers[J]. Pro- duction and Operations Management, 2011,20 ( 2 ) : 181- 197.
6Coulter K S and Roggeveen A. Deal or no deal? How number of buyers, purchase limit, and time-tc:expiration impact pur- chase decisions on group buying websites? [J]. Journal of Re search in Interactive Marketing,2012,6(2):78 95.
7Ho C T,Kauffman R J and I.ai H. Incentive mechanisms,fair- ness and participation in online group-buying auctions[J]. E- lectronic Commerce Research and Applications, 2010, 9 (3): 249 262.
8Hsieh F S. Supporting decision in group buying based on com binatorial reverse auction[R]. Proceedings of International Conference on Information Society, NewYork, IEEE Xplore, 2010:363-369.
9Hughes S and Beukes C. Growth and implications of social e- commerce and group buying daily deal sites:The case of Grou- pon and Livingsocial[J]. International Business : Economics Research Journal,2012,11(8) : 921-934.
10Inman J J and McAlister L. Do coupon expiration dates affect consumer behavior? [J]. Journal of Marketing Research, 1994,31(3) : 423-428.
