摘要
目的比较研究世界部分国家和地区保健食品广告管理现状,为我国建立健全保健食品广告监管模式提供参考。方法对具有代表意义的几个国家和地区保健食品广告的法律法规及差异、管理机构分布及职能、管理方式及特点进行分析比较。结果与结论各国(地区)对于保健食品广告主要采取以行业自律为主,政府监管为辅的监管方式。
Objective To provide reference for establishing functional food advertising supervision system in China through comparatively analyzing the supervision modes in some countries and regions. Methods The patterns of laws and rules, administration distribution and functions, management methods of representative countries and regions were analyzed. Results and Conclusion Self-discipline mechanism assisted by government supervision is a common method adopted by selected countries and regions.
出处
《中国药事》
CAS
2014年第2期178-184,共7页
Chinese Pharmaceutical Affairs
关键词
广告管理
保健食品广告
supervision of advertising
functional food advertising
