摘要
龙舟是中国的传统运动项目,湖北有着发展龙舟比赛得天独厚的条件。然而,从赛事产业的角度来看,目前湖北省的龙舟赛事发展整体状况并不尽如人意。本文以"湖北龙舟大赛"为研究对象,用SWOT方法分析湖北龙舟运动发展历史、现状,认为现阶段湖北龙舟运动存在持续时间短、比赛地域窄、媒体报道不足、赛事主体不明晰、形式单一等诸多问题,目前亟需培育社会需求、创新赛事产品、整合高校资源、加强媒体运作等诸多措施,促使湖北龙舟赛事健康发展。
Dragon Boat is a traditional Chinese sport.This sport has development potential in Hubei Province although the Dragon Boat Race Industry is not mature nowadays.The present author regards there were several reasons:limited time and place、lack of report、 uncertainty of subject and the boring form.So the Hubei Dragon Boat Race need to establish a mature operation mechanism to protect its industry.Then put forward guidance should foster social needs,innovate related products,integrated use of university resources and enhance media operations to develop Hubei Dragon Boat Race Industry.
出处
《当代体育科技》
2014年第7期129-131,共3页
Contemporary Sports Technology
