摘要
进入经济社会发展的新时期,众多纺织服装行业老字号品牌面临发展停滞问题,甚至危及生存。运用创新理论对纺织服装行业老字号品牌如何在继承的基础上追求创新进行了剖析,并提出品牌形象创新、技术创新、市场创新和研发创新四大创新模式,以便对纺织服装行业品牌或其他老字号品牌的发展与复兴提供参考。
Entering a new period of economic and social development,many time-honored enterprises of textile and apparel industry face stagnation problems , and even endanger the survival.This article uses the innovative theory to analyze time-honored brand how to pur-sue innovation on the basis of inheritance,and puts forward the brand image innovation, technology innovation, market innovation and inno-vation four big innovation modes, in order to provide the reference for the textile and apparel industry brand or other time-honored brand development and renaissance.
出处
《铜陵学院学报》
2013年第6期57-61,共5页
Journal of Tongling University
基金
安徽财经大学研究生创新基金课题(ACYC2013014)
关键词
老字号品牌
继承
创新
纺织服装行业
Time-honored brand
inheritance
innovation
textile and apparel industry
