摘要
随着国内经济不断发展,中国社会进入消费社会,本文从对符号化消费行为出发,系统的总结了国内外学者对符号化消费行为的研究内容,包括商品的符号价值理论,消费者社会分层理论,广告的符号建构理论以及家具的消费行为研究,表明了当今社会符号化消费行为的趋势更加明显,家具消费亦是如此,总结出如今符号化消费行为研究现状以及未来家具行业研究趋势,最终得出未来家具行业的研究领域应是系统化对家具符号化消费行为的研究。
With the continuous development of the domestic economy, Chinese society into the consumer society. This paper start on the symbol of consumer behavior, summarizes the domestic and foreign scholars symbolic consumer behavior research, including commodity symbolic value theory, theory of social stratification consumers, advertising symbols construct theories and furniture consumer behavior research, shows the trend of symbolic consumer behavior in today’s society is very obvious, furniture consumption as well, Summed symbolic consumer behavior research status and future research trends in the furniture industry. Finally, the future of the furniture industry research area should be systematized the furniture symbolic consumer behavior research.
出处
《家具与室内装饰》
2014年第1期82-83,共2页
Furniture & Interior Design
关键词
综述
符号
消费行为
家具
Review
Symbols
Consumer Behavior
Furniture
