摘要
文章在考察了我国药品回收逆向物流的发展情况及特点的基础上,对其三个主体(政府、药品生产企业和消费者)的行为和收益做出分析,建立了基于不完全信息和主体有限理性假设下的三方博弈模型。博弈分析结果表明:政府首先应采取较强烈的推进政策以迅速提高药品生产企业和消费者参与的比例以免陷入各方均消极对待的窘境;在短期内政府对于药品生产企业应以惩罚为主、奖励为辅,而在长期中应以奖励为主、惩罚为辅;药品回收逆向物流最终会达到无需政府干预,而药品生产企业积极完善,消费者积极参与的状态。
On the base of discussing the concept and development of medicine reverse logistics, this paper analyses the conduct and benefits of three main bodies. Then build a evolutionary game model for governments、 enterprises and consumers under the postulate of incomplete information and bounded rational players. The result of game analysis shows that： Government should firstly adopt strong active policy to boost the proportion of drug manufacturing enterprises and consumers that participate in medicine reverse logistics, then combine encouragements and punishments and take former as the main form in the short run. Finally, drug manufacturing enterprises and consumers will actively participate in medicine reverse logistics in the long run.
出处
《物流科技》
2014年第2期115-120,共6页
Logistics Sci-Tech
关键词
药品回收逆向物流
三方博弈
进化博弈
medicine reverse logistics
triple-party
evolution-ary game theory
