摘要
绿色营销是现代市场营销发展的一个新领域 ,将成为 2 1世纪营销的主流。本文主要阐述了绿色营销的内涵及在我国的发展现状 。
Green Marketing is a new field in the development of modern marketing, which will become the major form of marketing in the 21st century. This article mainly illustrates the connotations of green marketing and the status of its development in China. Besides,it also discusses how to implement green marketing.
出处
《云南师范大学学报（哲学社会科学版）》
2000年第3期11-13,共3页
Journal of Yunnan Normal University：Humanities and Social Sciences Edition
