摘要
从虚拟试衣技术的研究现状出发,阐述了线上店铺采用虚拟试衣的必要性。重点分析了三类试衣技术的实现方式:以数据建立人体模型实现试衣能够较好地展示人体的真实形态,实现较好的试衣效果;以网络摄像头捕捉图像进行虚拟试衣的效果取决于用户操作的准确性,使用难度较大且复杂的过程会影响消费者的试衣率;单一的线上试衣搭配系统满足的是消费者对单品搭配的需求,并没有反映试衣的合体程度。最后指出了虚拟试衣在未来将会是线上店铺必须应用的一项技术,可以带给消费者新的购物体验,提升消费者的购物满意度,降低服装产品的退货率并且促进线上销售的不断增长。
This paper starts from the research status of virtual fitting technology and describes the necessity for online stores to use virtual fitting ; focuses on analyzing the implementation method of three fitting technologies ： establishing a human body model with data to realize fitting can present the true shape of human body and produce a good fitting effect; the effect of virtual fitting through image capture with web camera depends on the accuracy of user operation and its great difficulty of use and complex process will influence the fitting rate of consumers; single online fitting match system meets consumers＇ demand for single item match and does not reflect the matching degree of fitting ; and finally points out that virtual fitting will be a technology that must be used in online stores in the future, which can bring consumers new purchasing experience, improve their satisfaction with shopping, reduce the refund rate of clothing products and promote constant increase of online sales.
出处
《丝绸》
CAS
北大核心
2014年第2期40-46,共7页
Journal of Silk
基金
中央高校基本科研业务费专项资金资助项目(XDJK2012C016)
