摘要
随着微博的出现与蓬勃发展,微博营销越来越受到酒店业的青睐,微博不仅是一个交流平台,更是营销和传播的电子商务平台。通过对国内以集团注册新浪的四个经济型酒店的微博活跃度和粉丝数量调查分析,比较分析与星级酒店微博营销方式的区别以及其他营销方式的比较,根据调查结果再总结分析经济型酒店微博营销存在的问题,最后提出些针对性的对策,从而说明微博营销对经济型酒店的重要性。
Along with the emergence and rapid development of micro-blog,micro-blog marketing is more and more get the favour of the hospitality industry.Microblog is not only a communication platform,but also spread of the marketing and e-commerce platform.Through the four budget Hotel group registered Sina domestic to the micro-blog survey on the number of active degree and fan analysis,comparative the difference to Stars Hotel micro-blog marketing and analysis of other marketing methods.According to the results of the survey and summary analysis of the problems existing in the budget Hotel micro-blog marketing,finally puts forward some for the countermeasures,which proves the importance micro-blog marketing on the budget Hotel.
出处
《特区经济》
2014年第1期107-108,共2页
Special Zone Economy
关键词
微博
营销
经济型酒店
micro-blog
marketing
budget Hotel
