摘要
在中国创业，不是说做100分，也不能做60分，要做85分，在质量和速度间达成平衡。
Ji Qi, chief executive of Huazhu Hotels Group, was interviewed last year by New Business Leaders when he had been planning a multi-brand strategy for years. At that time Ji was keeping a very low profile, explaining his blueprints and telling us about Huazhu’s ambitions in becoming a top-notch Chinese hotel in terms of service. Now thereport is glowing, and Ji tries to speak leisurely on the Huazhu franchisees’ forum where he aggressively announces that the group has a further goal to become the global hotel leader.Ji’s recent plan is to boost Huazhu’s market value from 10 billion RMB to 100 billion RMB. Thanks to China’s enormous market, the top in China is probably the top in the world. But that is far from enough. Huazhu needs to boost its global presence too. Its current business is mainly run in China's Mainland, with some pilot projects in Southeast Asia. For the American and European pieces of pies, Ji is going to crack by mergers and acquisitions.But he worries about two things. The first concern is on social media like Wechat, which he thinks can cause a revolution to the existing business climates and raise challenges to his brand-building. The second is the fear of online impact to the offline world. Nonetheless, Ji insists that offline businesses are more stable. "Huazhu will stay here in the next two decades, but who can tell what it would be like for Tencent and Alibaba?" Ji says.
出处
《东方企业家》
2014年第1期58-62,8,共5页
Asian Business Leaders
