摘要
用ESP分析范式,从理论上对体育旅游产业进行剖析。研究指出:"举国体制"是目前体育旅游产业发展的主要环境局限;政府应采取科学、合理的手段促进体育旅游产业的发展;体育旅游产业的产权结构与市场结构是相互联系的。最后,从企业定价行为、创新行为和营销行为等方面分析了体育旅游的产业绩效。
The study theoretically makes a deep analysis on sports tourism industry by using ESP analysis model.The study finds that'the whole-nation system'is the main environmental limitations of the current development of sports tourism industry. The government should take scientific and reasonable measures to promote the development of sports tourism industry.The property right structure and market structure of sports tourism industry are interrelated.Finally,the study analyzes the sports tourism industry performance according to the pricing behavior of sports tourism enterprises,innovative behavior,marketing behavior,etc.
出处
《河北体育学院学报》
2014年第1期34-37,共4页
Journal of Hebei Sport University
关键词
ESP
体育旅游产业
体制环境
产权结构
企业行为
产业绩效
ESP
sports tourism industry
institutional enviroment
property right structure
enterprise behavior
industry per-formance
