摘要
中国步入经济社会发展的转型时期,政府形象的构建对政府的意义深远。而塑造好形象必须借助相关媒介,才能得以传播。而在这其中,媒体发挥着其得天独厚的作用。但是,新时期,各种新媒体层出不穷,使得政府形象的传播具有极大的不确定性。结合博弈论的相关知识,对政府、媒体、公众三者之间的博弈关系进行论述,为政府利用媒体传播自身的形象献言献策。
The establishment of government image, significant for china as china entered the transmission period of economic and social development, should be backed by the media to spread in order to get a fine one. During this process media played a very unique role. However, the mushrooming media brought uncertainties to the transmission of government image. This essay aimed at offering suggestions on government image transmission through media based on a depiction of the relations among government, media and public.
出处
《未来与发展》
2014年第1期2-5,共4页
Future and Development
关键词
政府形象
媒体
博弈
传播
信息
government image
media
play a game
propagation
information
