摘要
基于对国内PVA产品市场情况及主要厂商的分析,结合中国石化PVA生产现状,研究了中国石化PVA产品市场营销的优势和劣势,提出了强化PVA整体营销的策略。
Based on an analysis of China＇s PVA market and major PVA manufacturers and an overview of SINOPEC＇s PVA production, the paper examines the advantages and disadvantages of SINOPEC＇s PVA marketing management and proposes some measures for strengthening the company＇s overall marketing strategy.
出处
《石油化工管理干部学院学报》
2013年第4期6-8,24,共4页
Journal of Sinopec Management Institute
关键词
PVA市场
分析
销售
策略
analysis of PVA market, marketing strategy
