摘要
微博这种新兴的传播渠道急剧地改变着人们的交流方式,它对传统的大众传播媒介包括电视、电台、报纸甚至互联网都产生了巨大的影响。微博的兴起一方面是由当前社会大环境决定的,另一方面也是尤其自身的传播特点所决定的。文章主要从微博客的传播特点及对传统传播学理论两方面入手研究,尝试论述微博所带来的传播方式的新变革。
As a new transmission channel, micro-blog dramatically changed the way of people communicating, it greatly affects the traditional mass medias including television, radio, newspapers even the lnternet. The rise of micro-blog on the one hand is determined by the current social environ- ment, on the other hand is especially the propagation features of its own decision. Mainly from the propagation characteristics of micro blog and the traditional communication two aspects of theory research, this article tries to discuss the new change of micro-blog communication mode.
出处
《新疆职业大学学报》
2013年第4期47-49,共3页
Journal of Xinjiang Vocational University
