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校企合作拓展营销专业第二课堂的实践与启示——以广州工商职业技术学院营销专业为例 被引量:2

The Practice and Enlightenment for the Second Classroom of University- Enterprise Cooperation in Expanded Marketing——Take the marketing major of Guangzhou Polytechnic College of industry and commerce for example
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摘要 高职教育强调职业技能培养,校企合作为其提供了强化技能培养的广阔空间。广州工商职业技术学院营销专业基于校企合作平台,开展了课外技能训练,校企协同开展课外实践教学,强化学生职业技能,基于校企合作拓展技能训练活动开展了一些的探索与实践。 An important distinction between higher vocational education and ordinary higher education is that it emphasizes the cultivation of vocational skills. The cooperation between universities and enterprises provides a broad space for the cultivation and strengthening of skill training. This paper took the marketing major of Economy and Trade Department in Guang Zhou Polytechnic College of Industry and Commerce as a platform to implement university-enterprise cooperation, carry out practice of extra--curricular skills training and strengthen students" professional skills, it also proposed some views on how to explore and practice the skill training activities based on university-enterprise cooperation.
出处 《岳阳职业技术学院学报》 2013年第6期8-11,共4页 Journal of Yueyang Vocational and Technical College
基金 广州工商职业技术学院重点立项课题(ZL020201001)阶段性成果
关键词 校企合作 营销专业 技能训练 方法 启示 university-enterprise cooperation marketing major, skill training method enlightenment
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