摘要
基于问卷调查数据,运用数理统计方法、文本分析法,从旅游信息获取途径、出游空间、旅游偏好、推荐意愿等4个方面研究了留学生旅游行为特点.结果表明:留学生获取旅游信息的最主要途径是朋友和网络;留学生出游空间大,居住地周边、重点旅游区域和热点旅游城市是其主要旅游活动空间;留学生市内旅游交通工具主要是公共汽车和出租车;留学生偏好国际知名度高的城市和旅游热点城市,注重景点特色和知名度;留学生将所在城市的旅游景点推荐给自己的亲朋好友的意愿非常高.最后根据研究结论提出了旅游企业应重视留学生市场、旅游目的地应设法提高国际知名度、西安应加快现代化和国际化建设步伐等建议.
Based on the data of the questionnaire survey which complied by mathematical statistics method and text analysis,travel behavior characteristics of foreign students were studied through tourist information acquisition, spatial behavior,tourism preference,and recommendation intention. The results showed that friends and network are main information sources of foreign students;tourism activity space of foreign students is large including living areas,key tourism regions and hot tourist cities;bus and taxi are the two most important transportation means.;international well-known city and popular tourist area have big influence on foreign students and they have strong will to recommend the scenic spots to their friends. Based on the analysis above,the paper points out that tourism administration should attach importance to foreign students,tourist destinations should try to improve the international reputation and Xi’an should speed up the construction of modernization and the internationalization.
出处
《河南科学》
2013年第11期2098-2104,共7页
Henan Science
基金
国家自然科学基金项目(41071090)
新世纪优秀人才支持计划项目(NCET 110673)
关键词
留学生
旅游行为
文本分析法
西安市
foreign students
tourist behavior
text analysis
Xi’an City
