4Bruce G. Vanden Bergh, Mira Lee, Elizabeth T. Quillian, Thomas Hover. The multidimensional nature and brand im- pact of user-generated ad parodies in social media [J]. In- ternational Journal of Advertising,2011,30(1):103-131.
5George M. Zinkhan,Madeline Johnson. From the editor., the use of parody in advertising [J]. Journal of Advertising, 1994,23(3):3-8.
6Cline T. W, Kellaris J. J. The influence of humor strength and humor-message relatedness on ad memorability: a dual process model[J]. Journal of Advertising,2007,32(3): 31-45.
7Sylvie Jean. Brand parody: a communication strategy to at- tack a competitor [J]. Journal of Consumer Marketing, 2011,28(1) : 19-26.
