摘要
电子商务的发展正在促使企业管理在方法、模式等方面产生前所没有的变革。首先它促进了企业管理组织的创新 ;其次促进了企业营销产生新理念、新方法和新的管理模式 ;
Development in E-business trade affairs is bringing about great changes and reform in methods and patterns in the business management field.Firstly,it helps to blaze new trails in business managing organizations;secondly,it brings to marketing new concepts,new methods and new managing patterns and thirdly it prompts a new reform in management of commodity transaction process.
出处
《华东经济管理》
2000年第6期52-53,共2页
East China Economic Management
关键词
电子商务
软营销
交易流程
定制
E-business trade
soft marketing
commodity transaction
custom made
