摘要
《非诚勿扰》的成功,一方面在电视相亲领域迅速催生出一股拷贝风潮,不可避免地导向同质或趋向同质的结局;另一方面,《非诚勿扰》始终占据相亲栏目收视霸主的现实则昭示出"差异化"才是竞争优势的决定性来源。以《非诚勿扰》为切入点,梳理相亲栏目的历史发展脉络以及各个阶段存在的问题,并试图解析其"差异化"生存策略的具体所指。突出情感并强化服务意识的目标定位,通过媒体光环透视社会百态的话题效应,点评嘉宾的出色表现及有效的引导和规约,将经典叙事纳入相亲环节、设置并铺设悬念,优秀的主持人及嘉宾的"差异"组合,突破常规的舞台设计,极富画面感、情境感的音响等多方面的创新,最终令《非诚勿扰》成为"相亲"领域的佼佼者。
The success of ＂If You Are the One＂ has brought out a copy trend in the field of blind date TV Show which inevitably result in homogeneity or homogenous tendency on the one hand. On the other hand, it has re-vealed the ＂differentiation＂ is a critical source of competitive advantage. This article, in order to take ＂ If You Are the One＂ as the breakthrough, points to tease the history of blind date TV Show and periodical problems, and analyzes the concrete strategy of ＂differentiation＂, the multifaceted innovation, such as goal orientation which emphasizes emotion and service, the suspense design which includes classical narrative, excellent host and distinguished vip, and the unusu-al stage design and content-rich audio which make ＂If You Are the One＂ successful.
出处
《重庆邮电大学学报（社会科学版）》
2013年第6期75-79,共5页
Journal of Chongqing University of Posts and Telecommunications(Social Science Edition)
关键词
电视相亲栏目
《非诚勿扰》
差异化
blind date TV show
＂If You Are the One＂
differentiation
