摘要
论述了企业采取差异化经营方式获取竞争优势的策略 ,对建立的数学模型进行了严格论证和理论分析 ,得出结论 :企业要获得超额利润 ,必须实施差异化竞争策略 ;
The companies can only gain average profit if their products have no much difference, if they want to gain superprofit they have to take differentiation competitive strategy.The other subjects that companies take differentiation are studied,such as the reasons,conditions,ways and risks.
关键词
差异化竞争策略
纳什均衡
伯川德悖论
differentiation competitive strategy
Nash equilibrium
Bertrand paradox$
