摘要
随机选取武汉市5所部属高校1 000名在校大学生,对武汉市大学生体育消费的现状进行了问卷调查。分析结果表明:武汉市大学生的体育消费动机是多样的、体育消费意识较强、多持有节俭体育消费观念、体育消费水平较低、体育消费结构较简单、体育场地是影响体育消费的重要因素。提出应提高大学生体育消费意识、引导其合理消费,加强体育场馆建设及利用,丰富体育消费内容等建议。
This paper randomly selects 1000 college students from five ministry-owned universities in Wuhan to conduct questionnaire survey on status quo of sports consumption of college students in Wuhan city. The result shows that motivations of sports consumption are various, the consciousness of sports consumption is relatively higher, frugality idea of sports consumption is popular, the level of sports consumption is relatively lower,the structure of sports consumption is simple and sports field is an important influencing factor. Consequently, this paper puts forward some suggestions, such as con- sciousness of sports consumption should be improved, rational consumption should be advocated, con- struction of sports field should be quickened and the content of sports consumption should also be en- riched.
出处
《华中农业大学学报（社会科学版）》
2013年第6期144-149,共6页
Journal of Huazhong Agricultural University(Social Sciences Edition)
关键词
大学生体育
体育消费
消费动机
体育场馆
physical education of college students
sports consumption
motivation of consumption
stadium
