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垄断市场下技术型平台企业的技术许可策略分析 被引量:1

Analysis of technology licensing strategy of technology platform enterprises in monopoly market
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摘要 本文对技术型平台企业为了吸引互补产品供应商的加入而采用的技术许可策略进行了模型分析,主要讨论了网络外部性对平台企业技术许可的影响以及在网络外部性条件下企业技术许可的激励。研究表明,在存在网络外部性的条件下,垄断平台企业有激励动机邀请下游企业加入该平台并为其提供互补产品,并且垄断平台的许可费随着网络外部性强度的增加而降低。 In this paper, we carried on analysis to the technology licensing strategies of monopolistic firm in the platform industry that has the network externality characteristic by construction a model, mainly discussing the network externality to the influence that the platform firm technology licensing and the motive of license under the network externality. It is found that, in the industry with very strong network externality, for the sake of acquire more network externality income; monopoly platform firm will license the innovation to the downstream firms by the way of free licensing, and even subsidy.
出处 《上海管理科学》 CSSCI 2013年第5期35-37,共3页 Shanghai Management Science
基金 国家自然科学基金项目资助(编号:70802037)
关键词 技术许可 技术型平台企业 网络外部性 Technology licensing Technology platform Network externality
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参考文献12

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