摘要
当前网络品牌的观念深入人内心,高校网络品牌塑造和传播的理念逐渐引起重视。高校网络品牌传播可以借助多种传播媒介,通过人际传播、社群传播、大众传播等形式,扩大高校品牌的影响力,并铸就网络口碑。本文在高校网络品牌、传播媒介、网络受众分析的基础上,提出了网络传播系统的构建方法。
Nowadays, with the concept of Intemet brand filtering into people＇s minds, the theories of university brand building and network dissemination are gradually paid more attention to. The university network brand dissemination taking advantage of some media, such as interpersonal communication, community dissemination, mass communication, etc, expands the university＇s influence and establishes its online reputation. Not only did the paper analyze university network brand, dissemination media and Intemet audiences, but put forward a construction method of network dissemination system.
出处
《浙江工贸职业技术学院学报》
2013年第3期83-87,共5页
Journal of Zhejiang Industry & Trade Vocational College
关键词
高校品牌
网络传播
品牌传播
网络媒介
网络受众
university brand
network dissemination
brand dissemination
network media
Intemet audience
