6Vitell, S J,2003,"Consumer Ethics Research: Review,Synthesis and Suggestions for the Future",Journal of Business Ethics,vol.43,33-47.
7Baumhart, Raymond C,1961, "How Ethica Lare Businessmen?",Harvard business Review,July-August,6-19,156-176.
8Faye.S McIntyre,James L Thomas Jr,Faye W Gilbert, 1999, "Consumer Segments and Perceptions of Retail Ethics",Journal of Marketing Theory and Practice, Spring 7(2)43.
9Ferrell, O C and S J Skinner,1988,"Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations",Journal of Marketing Research,25(1),103-109.
10Kelly,S W,O C Ferrell and S J Skinner, 1990, "Ethi-cal Behavior among Marketing Researchs:An Assessment of Selected Demographic Characteristics",Journal of Business Ethics,9 (August),681 -688.
