摘要
发展商务旅游是宁波旅游发展的主题，开展节庆活动是宁波发展开拓商务休闲旅游的重要模式．文章就宁波开展节庆活动的优势、存在问题、发展前景及对策进行了探讨．
To develop busiress tourism is one of the aims of Ningbo's tourist industry and festival celebrations are celebrations are of importance for the development of of business and leisure-making tourism. This paper discusses the advantages, problems.prospects and measures with respect to Ningbo's holding festival celebrations.
出处
《宁波大学学报（人文科学版）》
2000年第3期92-94,共3页
Journal of Ningbo University：Liberal Arts Edition
