摘要
旅游产品对游客们来讲,应渗透着地域性的历史人文背景和地域特殊标志性元素,以起到了解认识该地域人文故事所体现的民族精神。因此,旅游产品的设计开发理应将其最显著的人文与自然景观独特精华元素融人到旅游产品设计中。近年来乡村、民俗旅游作为旅游产品的一种新的形式,其经济效益和社会效益受到国内外许多学者的关注与各级党委政府高度重视,成为解决"三农"问题的突破渠道。只有在地域物流产业环境背景下,构建独特的旅游产品品牌,才能从众多旅游市场中脱颖而出带来巨大的商机。
Tourist products for tourists should be saturated with regional historical cultural background and geographical special symbolic elements, to rise to comprehend the region humanities story embodies national spirit. As a result, tourism product design and development should be the most significant cultural and natural landscape unique essence element into the tourism product design. Country in recent years, folk tourism as a new form of tourism products, its economic benefit and social benefit is concerned by many scholars both at home and abroad and attaches great importance to the party committees and governments at all levels, as the breakthrough to solve the problem of ＂agriculture, rural areas and farmers＂. Only under the background of regional logistics industry environment, build a unique brand of tourism products, in order to stand out from numerous tourist market bring enormous business opportunities.
出处
《生态经济》
CSSCI
北大核心
2013年第10期115-117,共3页
Ecological Economy
基金
河北省教育厅"当代文化产业发展背景下的工业设计"(SZ2010810)
关键词
旅游产品
地域物流产业
设计开发
“三农”问题
突破渠道
tourism product
regional logistics industry
design and development
＂San Nong＂ problem
break through the channel
