摘要
本文讨论了网上营销面临的技术手段、营销目的、费用预算及有效评估等问题 ,并对网络广告与传统媒体进行了区别性思考 ,提出网络媒体建设的重要性。在网址市场调研问题上 ,着重阐明其重要的现实意义及两种主要选择方式。最后指出积极参与网上营销的竞争 ,是提高企业竞争力的有效手段和理想选择。
This paper deliberates on several aspects of Internet marketing respectively first,to discuss several problems facing Internet marketing,Such as technical method,marketing's goal,the plan of the cost and effective measurement etc,Second,to distinguish internet advertisement and traditional advertisement,at the same time,to put forward the importance of the construction of internet intermediate,On the issue of the Internet market investigation,to explain it's practical importance specifically and to put forward two main methods of investigation;independent method and corroborative method,last,it points out that it is a effective method and an ideological choice for an enterprise to participate in internet marketing competition positively in order to enhance it is competitive power.
出处
《南京经济学院学报》
2000年第6期55-57,共3页
Journal of Nanjing University of Economics
