摘要
指出了休闲养生旅游是目前最具发展潜力的旅游产品之一,具有广阔的市场需求。以句容市茅山风景区为例,分析了茅山的资源优势和客源市场,提出了开发茅山道教休闲养生旅游的策略,为同类旅游产品的开发提供参考。
Leisure and wellness tourism is the most potential products of tourism,and it has broad market de-mand. Takeing Maoshan as an example, this article analyses the strengths and resources of Maoshan, and puts forward the strategy of developing Maoshan leisure and wellness tourism,with expectation that it will be helpful for other homogeneous tourism products.
出处
《绿色科技》
2013年第9期261-263,共3页
Journal of Green Science and Technology
基金
江苏省高等学校大学生实践创新训练计划项目(编号:JSS1233)资助
关键词
道教
休闲养生
旅游开发
茅山
Taoism
leisure and wellness
tourism development
Maoshan
